About TRIP

TRIP has become the leading functional drinks brand, recognized by The Sunday Times as the fastest-growing soft drink in the UK for two consecutive years.

TRIP’s award-winning drinks, gummies and oils are stocked in over 25,000 stores across the UK, U.S. and EU, including major supermarkets such as Sainsbury’s and Waitrose, premium partners including Erewhon and Selfridges, and restaurants and bars from Soho House to The Ivy.

Pioneering the functional category and leading trends in wellness, stress-care, and alcohol alternatives, TRIP is on its way to becoming a world-leading well-being brand. If you’re excited about joining one of the UK’s fastest-growing brands – currently expanding into the U.S. – with a mission to help people find calm amid everyday chaos, read on and become part of our incredible team ✌

Job Description 

Our U.S. Brand Manager will play a pivotal role in supporting TRIP Drinks' U.S. expansion by helping to build the TRIP brand playbook in the U.S. and supporting the launch of key retail listings. The role will be focused on developing our U.S. trade marketing strategy as well as helping us to build brand awareness and community engagement in the U.S. You’ll collaborate closely with our U.S. team and TRIP HQ who are based in London.

Responsibilities

Brand

• Build out the brand calendar for the U.S., aligning with cross functional teams, in-store activations and cultural moments

• Optimise and adapt TRIP’s creative assets for a U.S. audience

• Ideate and execute exciting partnerships and brand collaborations for TRIP in the U.S.

• Support with the execution of paid U.S. influencer and celebrity shoots

• Support with the launch of our pipeline of exciting NPD for the U.S. market

• Support with organic influencer outreach & gifting opportunities

Shopper Marketing

• Develop and execute our U.S. shopper marketing strategies to deliver TRIP’s business objectives in the U.S.

• Work closely with our retail partners to develop in-store activations and marketing campaigns to raise TRIP’s brand awareness

• Manage the U.S. marketing budget and reporting processes

• Work with TRIP’s creative team to create best-in-class POS assets that give TRIP more on and off shelf presence and bring to life the mission to create calm in the everyday chaos

• Represent our U.S. shopper at all key meetings, using retailer segmentation and building out TRIP’s shopper profile, behaviours and needs

• Lead on retailer sampling events, gifting opportunities and HQ drops

• Amplify TRIP to trade press by engaging journalists with proactive and reactive editorial, booking media and creating advertorials

• Support the retail sales team in bringing to life TRIP at key trade events

• Optimise TRIP’s retail ecommerce platforms and U.S. DTC website

Experience

• 3+ years experience in marketing with some experience in trade or shopper marketing

• You have experience within the food and beverage sector

• You have experience working with nationwide retailers such as Target, Wholefoods or Vitamin Shoppe

• You have a strategic mindset, strong commercial acumen and a flair for creativity

• Confident project manager, able to assemble and lead cross-functional teams to projects on track.

• You’re able to solve problems creatively and are solution oriented in a tough situation

• You’re comfortable working at pace and are able to keep momentum on multiple tasks concurrently. You understand when to shift focus in line with team priorities.

• You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you

• A passion for marketing. You proactively share best practises from other industries that the team can learn from and be inspired by