Shopper Marketing Manager

About TRIP

TRIP’s mission is to create calm in the everyday chaos, offering next-generation wellness products to power your lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Since launch, TRIP has become the world’s leading wellness drinks brand. It was named by Alantra as the fastest-growing FMCG business of the last 16 years, ranked the 4th fastest-growing company by The Sunday Times for two consecutive years, and is now the largest privately owned carbonates brand in the UK. Our multi-award-winning drinks and supplements are now available in over 35,000 stores globally, including all major UK Retailers, Erewhon, Soho House Global, Target, Carrefour, Monoprix, Albert Heijn and many more.

Our vision is to become the global leader in calming drinks and supplements. Committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team! ✌

Job Description

We are looking for a commercially minded and creative Shopper Marketing Manager to join our fast-growing team at TRIP. You’ll be working across our retail channel, collaborating with the sales and marketing teams to devise, execute and review impactful shopper activations.

Responsibilities

Strategic

• Develop shopper marketing plans that help to drive awareness and conversion for TRIP across our key products and retail partners (instore and online)

• Represent our shopper at all key meetings, using retailer segmentations and building out TRIP’s shopper profile, behaviours and needs

Executional

• Manage artwork briefs and development in line with retailer guidelines

• Book all campaigns direct with the retailer media agencies

• Execute and review shopper marketing activations feeding insights back into the planning process

Requirements

• At least 3 years in a trade or shopper marketing position

• Specific customer account responsibility across at least 3 of the major retailers

• A knowledge of e comm and Brandbank

• Experience being customer facing

• Experience within the food and beverage sector

• Comfortable briefing and managing artwork development

• Strategic mindset, strong commercial acumen and a flair for creativity

• Confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track. You’re able to solve problems creatively and are solution oriented in a tough situation

• You’re comfortable working at pace and are able to keep momentum on multiple tasks concurrently. You understand when to shift focus in line with team priorities.

• You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you