About TRIP

TRIP’s mission is to create calm in the everyday chaos, offering next-generation wellness products to power your lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Since launch, TRIP has become the world’s leading wellness drinks brand. It was named by Alantra as the fastest-growing FMCG business of the last 16 years, ranked the 4th fastest-growing company by The Sunday Times for two consecutive years, and is now the largest privately owned carbonates brand in the UK. Our multi-award-winning drinks and supplements are now available in over 35,000 stores globally, including all major UK Retailers, Erewhon, Soho House Global, Target, Carrefour, Monoprix, Albert Heijn and many more.

Our vision is to become the global leader in calming drinks and supplements. Committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team! ✌

Job Description

We are looking for a commercially minded and creative Shopper Marketing Manager to join our fast-growing team at TRIP. You’ll be working across our Grocery, OOH, Wholesale and impulse channels. You’ll collaborate with the sales and marketing teams to devise and execute impactful, shopper activations that drive awareness and conversion in stores and online, whilst making TRIP synonymous with calm.

Responsibilities

Strategic

• Develop a shopper marketing plan that helps drive awareness and conversion for TRIP across our key products, channels, and retail partners (instore and online)

• Manage the trade/shopper marketing budget and monthly reporting process

• Represent our shopper at all key meetings, using retailer segmentations and building out TRIP’s shopper profile, behaviours and needs

Executional

• Execute and review shopper marketing activations feeding insights back into the planning process

• Lead on customer sampling events, and HQ drops

• Support the commercial team in bringing to life TRIP at key trade events including Lunch, Imbibe and sampling opportunities

• Amplify TRIP to trade press by engaging journalists with proactive and reactive editorial, booking media and creating advertorials

• Amplify TRIP’s wins and thought leadership through our company Linkedin

Developmental

• Continue to develop ways of working between Sales, Brand and Creative to ensure a collaborative and joined up approach

• Develop the team and its members to be a best in class shopper marketing team

Requirements

• 5+ years experience in marketing with at least 3 years in a trade or shopper marketing position

• Experience within the food and beverage sector

• Strategic mindset, strong commercial acumen and a flair for creativity

• Proven track record of managing teams and people

• Confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track. You’re able to solve problems creatively and are solution oriented in a tough situation

• You’re comfortable working at pace and are able to keep momentum on multiple tasks concurrently. You understand when to shift focus in line with team priorities.

• You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you