ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We’re on the lookout for someone extraordinary to come and join us as National Accounts Manager - Mass Channel! As our National Accounts Manager - Mass Channel you’ll be responsible for building and managing TRIP’s business across Mass retail accounts, with a primary focus on Target and/or Walmart. This role will support leading retailer relationships, develop customer growth strategies, manage promotional and assortment planning, and drive execution across all aspects of the business to support long-term growth and profitability.

Develop and execute customer strategies for Target, Walmart, and other Mass retail accounts to drive sales growth, distribution, and profitability.

• Create and manage annual business plans, promotional calendars, pricing strategies, and retailer programming to support velocity and revenue goals.

• Prepare line reviews, assortment optimization, innovation presentations, and sell-in strategies to secure new SKUs, incremental placements, and expanded distribution.

• Build, maintain, and nurture strong relationships with buyers, replenishment teams, merchandising teams, brokers, and distributor partners.

• Partner cross-functionally with supply chain, operations, finance, and marketing teams to ensure flawless execution of launches, promotions, inventory management, and retailer initiatives.

• Analyze syndicated data, sales performance, promotional ROI, inventory trends, and retailer scorecards to identify opportunities and mitigate risks.

• Own forecasting responsibilities for assigned accounts, ensuring alignment with internal production planning and retailer demand expectations.

• Manage retailer-specific systems, item setup processes, promotional submissions, and ongoing account maintenance.

• Create strategies and priorities for third-party merchandising and retail execution partners to maximize in-store presence and sales performance.

• Collaborate with trade marketing to develop account-specific activations, POS materials, shopper marketing programs, and omnichannel initiatives.

• Prepare and present regular business updates, forecasts, and strategic recommendations to the VP of US Sales and leadership team.

• Manage trade spend and budget approvals to ensure efficient and profitable investment.

• Participate in regular sales meetings to share wins, discuss challenges, and align on company priorities and strategies.

• Attend retailer meetings, industry events, and trade shows as needed.
  

ABOUT YOU

• 2-4 years of experience managing Mass retail accounts, ie. Target and/or Walmart.

• 4-5 years of experience within the CPG industry, ideally within beverage or functional wellness categories.

• Proven experience working directly with Mass retail buyers, brokers, and cross-functional retailer teams.

• Strong understanding of retailer systems, promotional planning, forecasting, replenishment, and inventory management within Mass retail.

• Experience managing high-volume, fast-growth accounts with a strong analytical and strategic mindset.

• Passionate about TRIP and inspired by the mission of helping millions of people find calm.

• Comfortable operating in a fast-paced, entrepreneurial environment with the ability to adapt quickly and drive results.

• Highly organized self-starter with strong project management and follow-through skills.

• Strong analytical, communication, presentation, and relationship-building abilities.

• Proficiency in Google Workspace and Microsoft Office Suite; experience with retailer portals and syndicated data platforms preferred.

• Experience with team collaboration tools such as Slack and video conferencing platforms.

• Willingness to travel as needed for customer meetings, trade shows, and market visits.