ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We are looking for a commercially minded and highly creative Shopper Marketing Manager to join our fast-growing team at TRIP. You'll be working across our OOH, Wholesale, Impulse and International channels, partnering closely with Sales, Brand and Creative teams to develop and execute best-in-class activations that drive awareness, trial and conversion.

This is a highly varied role requiring both strategic thinking and exceptional execution. One day you could be developing a disruptive activation concept for a key customer or festival, and the next managing the delivery of launches, sampling programmes and trade events across international markets.

KEY RESPONSIBILITIES:

Strategic

• Develop shopper marketing strategies across OOH, Wholesale, Impulse and International channels to drive awareness, trial and conversion.
• Build impactful customer activation plans that bring the TRIP brand to life.
• Manage the shopper marketing budget and reporting process
• Use shopper, customer and channel insights to identify growth opportunities and influence decision making.

Executional

• Lead the end-to-end delivery of activations, ensuring projects are executed on time, on budget and to a high standard.
• Develop creative activations that drive standout across hospitality, wholesale, impulse and international environments.
• Partner with Commercial, Brand and Creative teams to bring campaigns to life across multiple touchpoints.
• Manage agencies, suppliers and stakeholders to deliver flawless execution.
• Lead the creation of POS, sampling, sales materials and activation toolkits.
• Deliver trade shows, customer events, sampling programmes and experiential activations.
• Measure performance and share learnings to continually improve future activations.
• Amplify TRIP's activations, successes and thought leadership internally and externally.

Developmental

• Champion shopper marketing best practice across the business.
• Foster strong cross-functional collaboration between Commercial, Brand, Creative and Operations teams.
• Share insights and learnings to help drive continued growth.

ABOUT YOU

• 2+ years' experience in shopper, trade or customer marketing, ideally within FMCG.
• Strong project management skills and the ability to manage multiple priorities simultaneously.
• Experience developing creative activations that drive engagement and conversion.
• Experience working with agencies, suppliers and external partners.
• Commercially minded, highly organised and creatively driven.
• Strong communication and stakeholder management skills.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.
• Passionate about building brands and delivering exceptional customer experiences.