ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritizes mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

TRIP is seeking a hands-on, growth-oriented Director of Sales, Club to develop and expand our Club channel business across Costco, Sam’s Club, and BJ’s Wholesale Club. This highly visible role is ideal for a sales leader who excels in an entrepreneurial environment, capable of navigating both strategy and execution while shaping our brand’s success in the Club sector.

Key responsibilities: 

Build & Own the Club Channel

• Develop and implement the Club channel growth strategy, from annual plans to long-term visions.

• Serve as the primary liaison for buyers and merchant teams, fostering strong partnerships.

• Identify opportunities for new items, pack formats, and unique Club expansion strategies.

Drive Revenue & Profitable Growth

• Own sales targets, forecasts, and trade investments for the Club channel.

• Lead discussions on pricing, promotions, and margins with a focus on profitability.

• Manage line reviews, product launches, and exits with a test-and-learn approach.

Be Hands-On and Cross-Functional

• Collaborate with Marketing, Supply Chain, Operations, and Finance for effective execution.

• Partner on innovation, packaging, and pallet-ready formats tailored for Club retailers.

• Address real-time challenges, including supply constraints and customer requests.

ABOUT YOU

• 8–12+ years of CPG sales experience, with significant relationships in Costco, Sam’s Club, and/or BJ’s.

• Ability to use syndicated data and consumer data to frame commercial & category narratives to win

• Demonstrated success in building or scaling a business, brand, or channel, preferably in high-growth CPG environments.

• Strong understanding of Club retail dynamics, pricing strategies, and operational requirements.

• Entrepreneurial mindset, comfortable in dynamic environments with limited resources.

• Strong commercial instincts, financial acumen, and negotiation skills.