ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We’re on the lookout for a US E-Commerce Executive who will own and optimise the onsite experience across the US Shopify store, TikTok Shop, and key digital retail platforms. The focus is on PDP excellence, customer journeys, and conversion rate optimisation to drive revenue growth.

You will deliver a best-in-class onsite experience through smart merchandising, content, UX, and testing, and manage agency partners supporting Retail.com and other US retail touchpoints.

This role suits a commercially minded digital merchandiser with a strong visual eye, analytical skills, and hands-on Shopify experience.

Key Responsibilities:

• Own the US Shopify experience (conversion, AOV, engagement).

• Lead PDP optimisation across products (content, imagery, reviews, bundles, subscriptions, cross-sell).

• Build and optimise customer journeys across key pages and checkout.

• Drive a continuous CRO roadmap through testing and performance analysis.

• Own PDP improvements for TikTok Shop using platform best practices.

• Partner cross-functionally to evolve PDP storytelling and education.

• Track and report on merchandising and conversion performance.

• Manage agencies supporting Retail.com and US retail execution.
  

ABOUT YOU

• Proven Shopify experience within a DTC or subscription business.

• Strong digital merchandising, PDP optimisation, and CRO expertise.

• Commercially minded with strong analytical skills.

• Hands-on experience with A/B testing and ecommerce analytics.

• Strong visual and UX sensibility.

• Experience managing agencies or partners.

• Desirable: TikTok Shop, subscription models, basic technical fluency.

We welcome applications from all qualified candidates. Please note that you’ll need to have the existing right to work in the UK, as we’re not able to provide visa sponsorship for this role.