ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We’re on the lookout for someone extraordinary to come and join us as Director of Sales, Kroger & Albertsons As our Director of Sales, Kroger & Albertsons, you’ll be you will drive strategic planning, account management, and relationship development to grow sales and market share across Kroger and Albertsons. You will work cross-functionally with marketing, product, and supply chain teams while building strong partnerships with retailer stakeholders to ensure successful execution and long-term growth.

Key Responsibilities:

Strategic Planning
Develop and implement comprehensive sales strategies for Kroger and Albertsons to achieve revenue and profitability goals.

Relationship Management
Build and maintain strong relationships with key stakeholders across Kroger and Albertsons, effectively communicating business goals and ensuring alignment.

Market Analysis
Monitor market trends, the competitive landscape, and consumer preferences within the functional beverage sector to identify opportunities for growth.

Cross-Functional Collaboration
Partner closely with marketing, product development, and supply chain teams to ensure alignment on sales initiatives, promotional programs, and retail execution.

Performance Metrics
Establish and track key performance indicators (KPIs) to measure the success of sales initiatives, providing regular reporting and analysis to senior leadership.

Account Management
Oversee day-to-day account management activities, ensuring customer expectations are met and exceeded.

Execution Amplification
Identify opportunities through trade and shopper marketing that amplify brand presence in-store and drive velocity, credibility, and exceptional execution.

ABOUT YOU

• 8+ years of experience in sales management within the CPG industry, preferably in functional beverages or other high-velocity categories

• Minimum 4 years calling on Kroger and Albertsons

• Proven success managing large retail accounts and driving category growth

• Experience leveraging Kroger 8451, SPINS, Nielsen, and Numerator

• Strong leadership skills with the ability to motivate and inspire teams

• Excellent communication, negotiation, and presentation skills

• Analytical mindset with the ability to use data to drive decision-making

• Experience with P&L management and financial reporting

• Advanced knowledge of syndicated data to build effective sales strategies

• Ability to travel as needed for client meetings and industry events

• Must have a reliable car, valid driver's license, registration, and proof of insurance

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

THE PACKAGE

The base salary range for this position is $150 – $160K + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

We offer a Comprehensive Benefits Plan that includes the following:

• Medical, Dental & Vision Insurance

• Paid-Time-Off Program

• Mindfulness support with Calm App membership and Employee Advisory Resources

• 401k

• Life Insurance

• Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service

• A range of voluntary benefits

(Benefits listed may vary depending on the nature of your employment and/or work location)