About TRIP

TRIP’s mission is to create calm in the everyday chaos by harnessing the power of plants to support people with their daily stress and wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered CBD after a transformative personal experience and decided to launch TRIP to bring the highest quality CBD and functional drinks to millions of people globally.

Since launch, TRIP has become the world’s leading CBD drinks brand and has been named by The Sunday Times the 4th fastest growing company in Britain two years in a row. TRIP’s award-winning drinks and oils are now stocked in over 25,000 stores across the UK, Europe and the US, including Soho House globally, Erewhon, Boots, Selfridges and Sainsbury’s.

With 1 in 2 Gen Z having tried a CBD drink, the demand for TRIP and CBD as a category will only continue to surge. Pioneering the CBD category and at the front and centre of rising trends in wellness, functionality and alcohol alternatives, TRIP is well on the way to becoming a world leading well-being brand. If you are looking to join one of the fastest-growing brands in the UK, with ambitious global growth plans, and a passion for helping people find their calm in the everyday chaos, then read on and join our incredible team✌

The Role

Our DTC Brand Content Manager will be a crucial part of improving the way we grow the brand and introduce TRIP to new customers around the world through impactful and engaging content and creative.
This role will build and utilise consumer insights, create best-in-class paid and organic creative, work on influencer programs, launch brand partnerships and more. You will gain a deep understanding of our digital marketing channels and be crucial in driving TRIPs success online.

You will also shape the way we develop the brand by testing new channels, building new creative strategies and learning from some of the best and brightest minds in the industry.

Key Responsibilities

Optimise DTC creative
Constantly working to drive acquisition & retention through effective creative across paid, owned and organic channels, including Meta, Amazon and TikTok. Using data-led insights and macro cultural trends to keep creative relevant and effective.

Influencer creative
Constantly working to drive acquisition through optimisation of influencer creative from ideating briefs for shoots to overseeing the production and final delivery. Using learnings to find the best talents and set ups for shoots.

NPD launches
Ideate exciting NPD launches for DTC customers. Developing the strategy, positioning and execution for TRIP’s innovation pipeline and launching the new products online.

Activate Brand Partnerships
TRIP has worked with some amazing partners, including Calm, Rixo, Free People and Bumble - this role will be crucial in supporting the implementation of new and existing partnerships that surprise and delight our community and continue to elevate our brand while driving impactful awareness and ROI.

Data & Insights
Sharing ideas, insights and data to continually improve D2C performance and commercial growth.

Brand Guardianship
Grow and protect the TRIP brand, ensuring consistency and best-in-class execution across all digital channels.

About you

- 4+ years’ experience experience in a D2C brand. You have an excellent understanding of digital marketing channels and creative strategy.

- Hands on experience of ideating, optimising and briefing creative to scale across paid digital channels with the ultimate goal of new customer acquisition.

- Someone who loves brands and the way they build connections with their communities

- Have a strategic mindset, strong commercial acumen and a flair for creativity

- You’re a capable project manager, able to assemble and lead cross-functional teams to keep complex projects on track. You’re able to solve problems creatively and are solution oriented in a tough situation

- You’re comfortable working at pace and are able to keep momentum on multiple tasks concurrently. You understand when to shift focus in line with team priorities.

- You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you

- You proactively share best practises from other industries that the team can learn from and be inspired by 

The Package

Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel-coloured houses!

- Salary: DOE

- Pension plan: 3% from the employer & 5% from the employee

- Holiday: 24 days + birthday off!

- TRIP product discount & Friends+Family codes

- 1 Community Day (taken whenever to undertake charitable volunteering of choice)

- MEDS benefits:

          - Mental Wellbeing : Free 1:1 therapy with SelfSpace and Calm App membership

        - Exercise & Health: Private Healthcare with Vitality incl. Virgin Gym 50% off

         - Diet: Breakfast and snacks provided

          - Sleep: Monthly Dream Drops CBD Oil allowance!

- Working from abroad policy: 2 weeks per year in a maximum of 2 blocks

- Sabbatical: After 2 years of service, a 6-week sabbatical is available

- Dog Friendly, light and bright office with the team in the office four days a week

- Lots of fun! Great culture with regular team socials & events