About TRIP

TRIP has become the world’s leading functional drinks brand, recognised by The Sunday Times as the 4th fastest-growing company in Britain for two consecutive years.

TRIP’s award-winning drinks, gummies and oils are stocked in over 25,000 stores across the UK, Europe, and the US, including globally renowned retailers like Soho House, Erewhon, Boots, Selfridges, and Sainsbury’s.

Pioneering the CBD category and leading trends in wellness, functionality, and alcohol alternatives, TRIP is on its way to becoming a world-leading well-being brand. If you’re excited about joining one of the UK’s fastest-growing brands—currently expanding into the USA—with a mission to help people find calm amid everyday chaos, read on and become part of our incredible team ✌

Job Description

We are looking for a commercially minded and creative Trade Marketing Manager to join our fast growing team at TRIP. You’ll be working across our Grocery, OOH, Wholesale and impulse channels. You’ll also be overseeing our international markets and responsible for our US retail expansion You’ll collaborate with the sales and marketing teams to devise and execute impactful, retail activations that drive awareness and conversion in stores and online, whilst making TRIP synonymous with calm.

Responsibilities

• Develop a trade marketing plan that helps drive awareness and conversion for TRIP across our retail partners

• Create a calendar of in-store activations that align with TRIP’s broader marketing objectives and business goals

• Manage the trade marketing budget and monthly reporting process

• Create insights driven TRIP toolkits for each sales channel

• Work with TRIP’s creative team to create best-in-class POS assets that give TRIP more on and off shelf presence and bring to life the mission to create calm in the everyday chaos

• Foster connection between the sales and marketing teams by taking ownership of weekly syncs and monthly digests to ensure cross-functional planning, calendars and insights are aligned

• Educate key B2B stakeholders on TRIP’s mission and empower their teams with Calm membership, hosting wellness events, and partnering with selected charities

• Represent our shopper at all key meetings, using retailer segmentations and building out TRIP’s shopper profile, behaviours and needs

• Sampling: Lead on retailer sampling events, and HQ drops

• Ideate exciting partnerships with retailer marketing teams to create impactful brand and retail activations

• Amplify TRIP to trade press by engaging journalists with proactive and reactive editorial, booking media and creating advertorials

• Support the retail sales team in bringing to life TRIP at key trade events including Lunch, Imbibe and sampling opportunities

• Work alongside TRIP’s retail account managers to build and execute ecomm activations and optimise TRIP’s presence online

• Analysing and sharing consumer data to provide insights to the Brand, Sales and Growth team to ensure we can serve our community best

• Amplify TRIP’s wins and thought leadership through our company Linkedin

Requirements

• 5+ years experience in marketing with at least 3 years in a trade or shopper marketing position

• You have experience within the food and beverage sector

• You have a strategic mindset, strong commercial acumen and a flair for creativity

• Confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track. You’re able to solve problems creatively and are solution oriented in a tough situation

• You’re comfortable working at pace and are able to keep momentum on multiple tasks concurrently. You understand when to shift focus in line with team priorities.

• You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you

• A passion for marketing. You proactively share best practises from other industries that the team can learn from and be inspired by