Design vision

- A visionary, responsible for TRIP's brand identity, who can oversee the creative direction of the brand across all formats - packaging, advertising, websites, social etc

- Strong attention to detail when it comes to creating clear, stand-out packaging across a range of formats & working with printers to get the highest quality results

- Overseeing all of TRIP's creative assets and ensuring the guidelines are consistently updated to support other team members

- Elevating TRIP's brand by keeping us close to the cultural pulse and adapting when needed

- Developing channel expertise in the team to reflect the changing nature of the business goals such as ensuring we know what best in class packaging and POS looks like, as well as Meta assets

Creative Leadership

- Manage a team of freelancers & the creative project management workflow 

- Building out the budget and resource needs for the creative team at TRIP

- Proactively presenting ideas for efficiencies / or in-housing roles and additional support when needed

- Educating the wider business on the TRIP brand and creative assets

- Developing channel expertise in the team eg growth assets, web, email, Amazon, Meta, Shopper, Packaging, Brand Campaigns & Activations

Exceptional execution

- Consistently challenging TRIP's brand & design team to raise the bar via weekly review sessions

- Ensuring assets are correctly filed and easily accessible to prevent misprints (Creative drive optimisation)

- The go to person for all print & packaging, knowledgeable on the ways of working partners, printing techniques and industry best practice

- Evolving the TRIP creative playbook, so that there is one source of truth for the team to brief from

- Leading on art direction, photography and videography production