ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

The Marketing Director will lead global marketing across the US and UK markets, responsible for budget allocation, team structure and process, 360 campaign development, and management of social, influencer, and celebrity partnerships. This role is critical for scaling the brand during a high-growth phase (+100% YoY in 2026). 

The position requires a digital-first leader with experience building global consumer brands at scale, specifically within beauty, premium lifestyle, or adjacent categories with a similar aesthetic and consumer target.

Key Responsibilities

• Marketing Strategy & Leadership: Own the global marketing strategy across the US & UK. Set budgets, allocate spend for efficient growth, and lead performance through clear KPIs and reporting. Build, manage, and scale a high-performing marketing team.

• 360 Campaigns: Lead end-to-end planning and execution of integrated 360 campaigns. Ensure seamless alignment across digital, social, influencer, paid media, PR, retail, and content—always on-brand.

• Social, Influencer & Partnerships: Develop and manage global influencer and celebrity partnerships. Build creator strategies that drive reach, credibility, and conversion, overseeing budgets, contracts, and performance.

• Growth & Digital Performance: Deliver growth against commercial targets. Guide paid media strategy, champion testing and insights, and embed consumer data across all marketing activity.

• Consumer Insight & Product Collaboration: Champion a consumer-first mindset. Partner closely with Product on existing and new launches to deliver against brand and business goals.

• Cross-Functional Collaboration: Work closely with Creative, E-commerce, Product, Retail, Operations, and Finance to drive alignment and impact.
  

ABOUT YOU

• Proven experience in US and UK markets with a global brand-building mandate

• Background in beauty, premium beverage, or premium consumer lifestyle brands with comparable aesthetic and consumer target

• Demonstrated strength in digital, influencer, celebrity, and social-first marketing

• Track record of scaling a brand during a growth stage with +50% YoY growth