ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritizes mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

TRIP is looking for a Director of Category Management & Business Insights to build and lead our CMBI function. This role will drive category growth through data-driven insights, consumer trends, and strong retail partnerships. You’ll work cross-functionally with Sales, Marketing, Finance, and Innovation to strengthen retailer relationships, elevate the consumer experience, and grow sales and market share in the beverage and supplement space.

If you’re a hands-on, strategic leader who thrives in fast-paced environments and enjoys building something from the ground up—this role is for you.

Key responsibilities 

• Build and execute category management strategies to drive growth

• Serve as the category insights expert for internal teams and retail partners

• Partner with retailers on assortment, shelving, pricing, and promotions

• Develop KPIs and performance tracking to guide decision-making

• Analyze syndicated and retailer POS data (SPINS, NIQ, Circana, Numerator, etc.)

• Turn complex data into clear, compelling stories and presentations

• Collaborate cross-functionally to influence go-to-market strategies

• Establish best practices in category management and data storytelling

• Lead and develop the CMBI function at TRIP
  

ABOUT YOU

• 8+ years in Category Management, Insights, or Sales Strategy (CPG required)

• 3+ years of people leadership experience

• Strong experience with major retail partners across multiple channels

• Advanced skills in Excel, PowerPoint, and data visualization tools

• Proven ability to translate data into actionable insights

• Confident communicator with strong storytelling skills

• Strategic, organized, self-starter, who is comfortable working in an early-stage environment

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

THE PACKAGE